City of Madison
Legislative File ID   05280
Type:   Resolution    Status:   Passed
Enactment Date:   1/18/2007    Enactment No.:   RES-07-00156
Title:  
Authorizing the Mayor and City Clerk to enter into an agreement with Adams Outdoor Advertising Ltd. Partnership dba Adams Outdoor Advertising of Madison, for the right to sell and manage interior and exterior transit bus advertising for the transit utility for a three year period, with a single option to extend for three additional years in the third year.
Controlling Body:   TRANSIT AND PARKING COMMISSION
Introduced:   12/20/2006    Version:   1
Final Action:   1/16/2007    Contact:   Ann Schroeder 608-267-4967
Name:  
Transit Advertising Agreement with Adams Outdoor
Extra Date 1:  
Requester:   TRANSIT AND PARKING COMMISSION
Sponsors:  
Noel T. Radomski, Jed Sanborn
Attachments:  
Legislative History
DateActing BodyAction TakenMotion
12/20/2006Transit UtilityFiscal Note Required / Approval to the Comptroller's Office/Approval Group Completed on 12/21/2006
12/21/2006Comptroller's Office/Approval GroupApproved Fiscal Note By The Comptroller's Office to the Transit Utility Completed on 12/21/2006
Notes: Bohrod
12/21/2006Transit UtilityReferred for Introduction
Notes: Transit and Parking Commission, Board of Estimates
1/2/2007COMMON COUNCILRefer to the TRANSIT AND PARKING COMMISSION Completed on 1/9/2007
Notes: Additional Referral(s): Board of Estimates
1/2/2007TRANSIT AND PARKING COMMISSIONRefer to the BOARD OF ESTIMATES Completed on 1/8/2007
1/8/2007BOARD OF ESTIMATESA motion was made by King, seconded by Bruer, to Return to Lead with the Recommendation for Approval to the TRANSIT AND PARKING COMMISSION. The motion passed by acclamation.Pass
1/9/2007TRANSIT AND PARKING COMMISSIONA motion was made by Wong, seconded by Sanborn, to RECOMMEND TO COUNCIL TO ADOPT - REPORT OF OFFICER Julie Maryott-Walsh and Kamp reported that, in 2006, Metro went out to request for proposal the rights to sell and manage interior and exterior bus advertising (after another ad company defaulted on their contract with Metro). Adams was selected because their proposal had the “highest minimum” amount for advertising in the first year (i.e. they are willing to pay the most); and they have a strong local presence with a good reputation and connections in the community. The motion passed by acclamation.Pass
1/16/2007COMMON COUNCILA motion was made by Ald. Bruer, seconded by Ald. Brandon, to Adopt. The motion passed by acclamation.Pass

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